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VidCraft has 12 predefined video types. Each type is its own directory under video-types/<name>/ with a README.md (pacing, structure, conventions, visual direction) and optionally examples/.
Skills like script-writer, storyboard-creator, and script-reviewer read the type from the project's README.md and load the matching rules.
Create custom types with /vidcraft:video-type-creator <name>. A type is just a Markdown file with conventions — no code.
| Type |
Duration |
WPM |
Pacing |
Visual |
| tutorial |
3-15 min |
120-140 |
Slow, step-by-step |
Screencast + Avatar |
| installation-guide |
2-8 min |
130-140 |
Clear, sequential |
Terminal/Browser + Avatar |
| product-demo |
2-5 min |
140-160 |
Medium, benefit-focused |
Avatar + Screencast + Slides |
| explainer |
60-120s |
140-150 |
Medium to fast |
Avatar + Slides + Graphics |
| training |
5-20 min |
130-140 |
Structured, with pauses |
Avatar + Screencast + Slides |
| onboarding |
3-10 min |
130-140 |
Friendly, clear |
Avatar + Screencast (guided tour) |
| marketing-spot |
15-60s |
150-170 |
Fast, emotional |
Avatar + Motion Graphics |
| faq-video |
30-90s |
140-150 |
Direct |
Avatar + Screenshots/Diagrams |
| testimonial |
60-120s |
130-140 |
Authentic |
Avatar (as customer) + Product Shots |
| how-to |
2-8 min |
130-140 |
Practical, brisk |
Screencast + Avatar overlay |
| webinar-teaser |
30-60s |
150-160 |
Energetic, urgent |
Avatar + Event Graphics |
| social-short |
15-60s |
150-170 |
Very fast |
Avatar (vertical) + Bold Text |
Step-by-step instructional videos for software walkthroughs.
- Hook (5-10s) — What viewer will learn
- Prerequisites (10-20s) — What is needed
- Step 1-N (30-90s each) — Individual steps with clear narration
- Verification (10-20s) — How to confirm it worked
- Summary (10-15s) — Recap
- Next Steps / CTA (5-10s)
- Imperative mood: "Click on...", "Open..."
- Number each step explicitly
- Pause after each step (2-3 seconds)
- Always state the expected result
- No jargon without explanation
- Max 20 words per sentence
Plugin/software install instructions — more precise and methodical than tutorial.
- Hook (5-10s) — What gets installed + why
- System requirements (10-20s)
- Installation steps (30-60s each) — terminal- or browser-centric
- Verification (10-20s) —
version command or UI check
- Troubleshooting hint (10-15s) — most common failure
- Next steps (5-10s)
- Quote exact commands — copy/paste-ready
- State version number early
- Show output samples ("You should see: ...")
- For multi-OS: split into tabs (macOS / Linux / Windows)
Product walkthrough with benefits-first approach.
- Hook (5-8s) — Pain point
- Solution (10-15s) — Introduce product
- Feature 1-3 (20-30s each) — Benefit, then feature
- Result (15-20s) — Before/after or metric
- CTA (5-10s) — Trial / demo / buy
- Benefit before feature: "Save 3 hours" before "automatic batch processing"
- Honest, don't oversell
- Never longer than 5 minutes
- One main topic per product demo
Concept explanations, compact, dynamic.
- Hook (5-8s) — Question or surprising statement
- Problem (10-15s)
- Solution (15-20s)
- How it works (20-30s) — 2-3 mechanisms
- Proof/Result (10-15s)
- CTA (5-10s)
- Never open with "In this video..."
- One idea per sentence, one concept per scene
- Analogies for complex concepts: "Think of it like..."
- Numbers for credibility: "87% of users..."
- One clear CTA, no multiple choice
- High visual variety — alternate avatar / graphics / text animations
- Never longer than 15 seconds on one visual
Structured educational content.
- Learning objectives (15-20s) — Name them explicitly
- Context / theory (1-3 min)
- Demonstration (2-5 min) — Practical example
- Practice block (1-3 min) — "Try this yourself"
- Summary (30-60s) — Recap learning objectives
- Quiz / final test (optional)
- Pauses for reflection (2-3 seconds between concepts)
- Use knowledge pyramids: foundations first, then specialization
- Examples from the work context of the audience
- Repeat statements for important concepts ("Remember: ...")
Welcoming new users/employees.
- Welcome (10-15s) — Personal, warm
- What to expect (15-20s) — Roadmap
- First steps (1-3 min) — Guided tour
- Important resources (30-60s)
- Getting help (15-30s) — Support channel
- CTA (10-15s) — First concrete action step
- "You" tone consistent — match brand voice
- Never condescending ("Don't worry, it's easy")
- Realistic time estimates ("This takes about 5 minutes")
- Celebrate wins — name small successes
Advertising with AIDA structure.
- Attention (3-5s) — Pattern interrupt
- Interest (5-10s) — Pain point or aspiration
- Desire (10-20s) — Solution with benefits
- Action (5-10s) — Clear CTA
- First 3 seconds decide
- Emotion before logic
- Visual hooks: motion, contrast, faces
- Soundtrack with ducking on narration
One question per video — support deflection.
- Quote the question (5-10s) — Question as text + spoken
- Direct answer (15-30s) — TL;DR first
- Explanation / context (15-30s)
- Example or demo (10-20s) — When applicable
- Related questions (5-10s) — "See also..."
- Question must match how the user actually phrases it
- TL;DR answer early: "In short: ..."
- No advertising, no mid-roll cross-promotion
- For one-line answers: don't artificially inflate
Social proof, authentic, not overproduced.
- Who I am (10-15s) — Role, company, relevant context
- Before situation (15-25s) — Pain point
- How the product helped (20-30s)
- Concrete result (15-20s) — Numbers when possible
- Recommendation (5-10s) — "I would recommend it because..."
- Feel authentic — not too polished
- Avoid numbers if not provable
- Customer avatar matches the audience
- No exaggeration ("Best software ever")
Practical instruction, action-oriented.
- Hook (5-10s) — What you'll be able to do after
- Materials / prerequisites (10-20s)
- Steps (30-60s each)
- Result check (10-15s)
- Tips for variations (10-20s)
- CTA (5-10s)
- Action verbs: "Make", "Create", "Configure"
- Time estimates ("Step 2 takes about 30 seconds")
- Briefly mention common mistakes
- For DIY/creative content: allow personal touch
Promo for an upcoming live event.
- Hook (3-5s) — Top reason to attend
- What you'll learn (10-15s) — 3 bullet points
- Who's speaking (10-15s) — Speaker + credentials
- When + where (5-10s)
- Urgency (5-10s) — "Only X seats left" or date
- CTA (5-10s)
- FOMO without manipulation
- Concrete speaker credentials ("10 years of experience in X" instead of "expert")
- Show date on-screen, don't just speak it
- One clear sign-up link
TikTok / Reels / YouTube Shorts — vertical, fast.
- Hook (1-3s) — Pattern interrupt
- Payoff setup (5-15s) — Build tension
- Payoff (3-10s) — Solution / punchline
- CTA (2-5s) — "Follow for more"
- Vertical format (9:16)
- Bold on-screen text throughout
- Fast cuts (every 1-3 seconds)
- Caption-ready (subtitles essential, many watch without sound)
- Native platform vibes — not overproduced
- Use trends, but don't force them
When the 12 standard types don't fit:
/vidcraft:video-type-creator <name>
Examples for custom types:
webinar — full webinars (30-60 min)case-study — customer success stories (3-7 min)recap — week/month summariesinterview — Q&A format with experts
The skill researches best practices, creates the directory under video-types/<name>/, and fills the template with pacing rules, structure, and conventions.
graph TD
A["Which video?"] --> B{"Main goal?"}
B -->|Teach| C{"Complex?"}
B -->|Sell| D{"Long or short?"}
B -->|Explain| E{"Concept?"}
B -->|Engagement| F{"Platform?"}
C -->|Yes, multiple steps| G["tutorial / training"]
C -->|No, single task| H["how-to / installation-guide"]
D -->|Long, B2B| I["product-demo"]
D -->|Short, B2C| J["marketing-spot"]
E -->|Yes| K["explainer"]
E -->|No, FAQ| L["faq-video"]
F -->|Vertical| M["social-short"]
F -->|Horizontal| N["testimonial / webinar-teaser"]
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